At Beacon, we believe the best way to understand our culture is through the people building it every day. In this series, we highlight the journeys of our general managers, operators, and engineers who bring their experience, curiosity, and drive to help scale every business in our portfolio.

This spotlight features Matt Ross, GM of MAP Policy Partners. 

What did you do before joining Beacon Software?

My career has always been defined by building, whether it was my own company, scaling alongside founders, or now helping entrepreneurs grow their businesses as part of Beacon.

Prior to joining Beacon, I was a member of the Special Projects team at Kaseya, an Insight Partners portfolio company. There, I worked across the COO and CFO organizations, supporting initiatives in business operations and strategic finance. One highlight was being a key contributor to Kaseya’s $4.1 billion capital markets refinancing.

Before that, I founded and scaled Deal Bridge Media, a marketing agency helping B2B SaaS and services companies build founder-led demand engines. We partnered with startups across North America — BoomPop, SwagUp, and Codingscape among them — giving me a front-row seat to how ambitious teams build brands and pipelines from scratch.

Paired with the time I spent in finance and business operations at early-stage startups, this has given me a strong foundation for the mix of entrepreneurial and operational work I do today.

What does your day-to-day at Beacon Software look like?

My day-to-day at Beacon is a blend of customer-facing and scaling initiatives. As the {insert title}, I spend a lot of time with current customers, running demos with prospects, and prioritizing new product initiatives. At the same time, I work on projects that make the company scale more effectively, whether it’s setting up Intercom, redesigning our onboarding flow, or enhancing our go-to-market engine.

What energizes me about this work is that it’s not just finance on a spreadsheet. Unlike traditional private equity, where the work can be high-level and detached, Beacon’s model is hands-on. I’m working alongside other bootstrapped entrepreneurs, all bringing unique insights from niche vertical markets. It feels like building a startup, but with the support and resources of a larger platform behind you.

What energizes you about working at Beacon Software?

What I love most about Beacon is the culture. It’s results-driven, but also rooted in constant learning, direct feedback, and a long-term mindset that pushes me to grow as a leader.

For me, the GM network has been invaluable. I can tap into the knowledge of other operators, learn how they’re solving problems in their businesses, and apply those lessons immediately. And at the HoldCo level, I’ve had access to resources and mindsets shaped by scaling companies like Instacart and Databricks. That perspective forces me to think differently about growth and long-term compounding success.

What do you like to do outside of work?

Outside of Beacon, I’m passionate about staying active and curious. I enjoy reading history, politics, and business, playing tennis, skiing, and long-distance running. Right now, I’m training to qualify for the Boston Marathon—a goal that, like scaling a company, requires discipline and patience.

I’ve also always loved being around other founders. A few years ago, I even co-founded a coworking space for entrepreneurs in Toronto alongside a group of ex-Shopify early employees. That community-first energy has always been part of my DNA, and it’s something I continue to value at Beacon.

Why should someone join Beacon?

If you’re an ex-founder or startup operator hungry for your next challenge, Beacon offers a unique platform to apply your skills. You’ll work alongside world-class operators, have a high degree of ownership, and get the chance to compound growth for both the businesses you lead and your own career.

If you’re ready to build with us, explore open roles on our Careers page.