[CASE STUDY]
Helping Let’s Camp Expand Into New Markets With AI-Powered Lead Generation
10,000+
New enriched leads added
3x
New customer growth
$10M+
New pipeline value added
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We’ve always been passionate about building a world-class software platform that helps people get outdoors. With Beacon’s guidance and encouragement, we have gained confidence to expand into new markets like marinas much faster than we could have alone.
Mike Yasieniuk
Founder & CEO of Let’s Camp
Manual Processes and Limited Market Reach
Limited Outbound Sales Infrastructure
Before joining Beacon, Let’s Camp had no structured outbound motion and limited SDR capacity. The team relied on inbound demand and manual list-building, which was slow, inconsistent, and limited in scope. These gaps meant that opportunities were being missed.
Manual Lead Generation
Lead lists took weeks to compile and were often incomplete or outdated. CRM data was messy, with many invalid or missing contact details. Let’s Camp also wanted to expand into the adjacent marina market but was starting from scratch with no existing lead lists. Without reliable enrichment or CRM integration, outreach was inefficient and hard to scale.
AI-Powered Lead Generation and CRM Overhaul
Automated Lead Engine
Beacon deployed its proprietary AI-powered scraping and enrichment engine, built by Beacon’s forward-deployed engineering team, to automate lead generation for Let's Camp across local directories, trade associations, and public databases. Outreach lists that would have taken weeks of manual effort to assemble were now available within days, fully cleaned and enriched with decision-maker contact details.
SDR and AI Outreach
Beacon sourced a dedicated SDR and implemented AI-driven email sequencing to reach tens of thousands of campgrounds and marinas across multiple geographies in North America. This created a scalable, automated outbound motion without adding headcount.
Embedded CRM Specialist
Beacon also embedded a CRM specialist to organize and optimize Let’s Camp’s CRM system. This specialist restructured deal stages, standardized fields, and implemented hygiene best practices to ensure accurate, actionable data across the sales funnel.
Tripled Growth and New Market Expansion
Expanded Top of Funnel
By building a proprietary lead generation and enrichment engine, Beacon dramatically expanded Let’s Camp’s top of funnel. With access to clean, verified leads across new geographies and segments, the sales team could reach far more prospects than before, contributing to over $10M in new pipeline.
Major Revenue Growth
Since partnering with Beacon, Let’s Camp has tripled the number of new campground customers added annually and has made strong inroads in the marina market.
